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OUR BRAND ROOTS

From Fitness Passion to Supplement Innovation

Hans Hartleben, as the Director of Personal Training Operations for one of the nation's largest fitness franchises, consistently achieved remarkable client results. Motivated by his love for training and the desire to offer more, Hans recognized the potential to provide an enhanced training experience at a fraction of the cost through group personal training. This vision led to the birth of F.I.R.E. (Functional, Intensive, Resistance, Exercise) Fitness Camp® in 2014. By partnering with Payal Patel, now the President of F.I.R.E., they forged a path to success that quickly set sail.

Today, FIRE Fitness Camp proudly operates over twenty franchise locations, serving more than four thousand clients, solidifying its reputation as Wisconsin's leader in group training.

After more than a decade in the health supplements industry, Hans and Payal turned their focus to creating custom-formulated products to meet both their own and their clients' unique needs. This passion project evolved into Rehab® Supplements Lab, offering a complete product line—from powerful pre-workouts and cutting-edge clear protein to a comprehensive range of women's health supplements.

At Rehab Supplements Lab, we are dedicated to unlocking human potential. We prioritize listening to our customers' needs and applying scientific innovation to develop the most superior supplements on the market.

Hans Hartleben

Where Roots Meet Vision
In the echo of clanging weights and the rhythm of determined breath, Hans Hartleben's journey began. The gym became his sanctuary, where his relentless passion for helping others unlock their potential took root. It wasn’t just about building strength—it was about building greatness. Hans understood that the pursuit of physical and mental excellence could transform lives, fostering resilience, confidence, and an unshakable belief in one's own power.

From those early days of sweat and sacrifice, a vision emerged: to inspire, to lead, and to uplift. Whether through one-on-one guidance or empowering entire communities, Hans dedicated himself to creating a space where everyone, regardless of their starting point, could push past limits and achieve their own version of greatness.

This isn’t just where his story began—it’s where countless others found theirs.

Payal Patel

Living the Vision, Inspiring Wellness
Payal Patel embodies a mission driven by passion and purpose—helping people feel better from the inside out. With unwavering dedication, she lives this vision every day, striving to make wellness accessible and meaningful for everyone she touches.

Her commitment to quality and integrity shines through in every product she champions, ensuring they are more than just solutions—they are tools for transformation. Payal understands that true wellness begins from within, and her approach blends science, care, and an unrelenting desire to uplift others.

With every step, Payal sets a standard for excellence, proving that when passion and purpose align, real change happens. She doesn’t just create products; she creates possibilities for better, healthier lives.
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