From Fitness Passion to Supplement Innovation

Hans Hartleben, as the Director of Personal Training Operations for one of the nation's largest fitness franchises, consistently achieved remarkable client results. Motivated by his love for training and the desire to offer more, Hans recognized the potential to provide an enhanced training experience at a fraction of the cost through group personal training. This vision led to the birth of F.I.R.E. (Functional, Intensive, Resistance, Exercise) Fitness Camp® in 2014. By partnering with Payal Patel, now the President of F.I.R.E., they forged a path to success that quickly set sail.

Today, FIRE Fitness Camp proudly operates over twenty franchise locations, serving more than four thousand clients, solidifying its reputation as Wisconsin's leader in group training.

After more than a decade in the health supplements industry, Hans and Payal turned their focus to creating custom-formulated products to meet both their own and their clients' unique needs. This passion project evolved into Rehab® Supplements Lab, offering a complete product line—from powerful pre-workouts and cutting-edge clear protein to a comprehensive range of women's health supplements.

At Rehab Supplements Lab, we are dedicated to unlocking human potential. We prioritize listening to our customers' needs and applying scientific innovation to develop the most superior supplements on the market.